Privacy Policy

Privacy Policy – Shopit

Effective Date: February 23, 2026 Last Updated: February 23, 2026

At Shopit (hereinafter “we”, “us”, or “our”), we are committed to protecting your privacy and safeguarding your personal information. This Privacy Policy explains how we collect, use, disclose, store, and protect the information you provide when you visit our website [www.shopit.pk], use our mobile application (if any), shop with us online or in-store, contact customer support, or interact with our social media channels.

By using our services, placing an order, creating an account, or providing us with your information, you consent to the practices described in this Privacy Policy.

1. Information We Collect

We collect the following types of information:

A. Information You Provide Directly

Personal details: Full name, delivery/shipping address, billing address, phone number(s), email address
Account information: Username, password (encrypted), date of birth (optional for birthday offers), gender (optional for better styling suggestions)
Payment information: Credit/debit card details, bank details (processed securely via third-party payment gateways — we do not store full card numbers)
Order-related information: Items purchased, sizes, preferences, special instructions
Communications: Messages, reviews, feedback, queries sent via contact form, WhatsApp, email, or social media

B. Information Collected Automatically

Device & technical data: IP address, browser type, operating system, device ID, pages visited, time spent, referring/exit pages
Usage data: Browsing behavior on our site, products viewed, cart additions, search terms
Cookies & similar technologies: We use cookies, pixels, and web beacons for analytics, personalization, ads, and site functionality (see our Cookie Policy below or separate section)

C. Information from Third Parties

Payment gateways (JazzCash, EasyPaisa, bank processors, Stripe/PayPal if integrated)
Delivery partners (TCS, Leopard, BlueEx, etc.) for order tracking
Social login (if you sign in via Facebook/Google)

2. How We Use Your Information

We use your information for the following legitimate purposes:

To process and fulfill your orders, including shipping and delivery
To process payments and issue invoices/receipts
To create and manage your account
To communicate with you about your orders, returns, exchanges, promotions, and customer service
To personalize your shopping experience (recommendations, size guides, new arrivals alerts)
To send marketing emails/SMS/WhatsApp messages about sales, new collections, Eid drops, etc. (you can opt out anytime)
To improve our website, products, and services through analytics
To prevent fraud, abuse, and unauthorized access
To comply with legal obligations (tax, consumer protection laws, court orders)

3. Sharing & Disclosure of Your Information

We do not sell your personal information to third parties.

We may share your information only in these limited cases:

With service providers: Payment gateways, logistics/delivery companies, cloud hosting providers, email/SMS service providers — all under strict confidentiality agreements
With business partners: For joint promotions (with your consent where required)
For legal reasons: If required by law, court order, government authority, or to protect our rights, safety, or property
In case of merger/acquisition: Your data may be transferred as a business asset

We do not transfer your data outside Pakistan unless necessary for service delivery (e.g., international cloud providers with adequate safeguards).

4. Data Security

We implement reasonable technical, organizational, and physical security measures to protect your information from unauthorized access, loss, misuse, or alteration.

However, no method of transmission over the internet or electronic storage is 100% secure. We cannot guarantee absolute security.

5. Your Rights & Choices

You have the following rights regarding your personal data (subject to applicable law):

Access: Request a copy of the personal data we hold about you
Correction: Update inaccurate or incomplete information
Deletion: Request removal of your data (subject to legal retention obligations, e.g., tax records)
Opt-out: Unsubscribe from marketing emails/SMS/WhatsApp at any time (use the unsubscribe link or reply STOP)
Withdraw consent: Where processing is based on consent

To exercise these rights, email us at shopit@shopitpk.com

We will respond within a reasonable time (usually 30 days).

6. Retention of Data

We keep your personal data only as long as necessary:

Order & payment data: 6–7 years (for tax & accounting compliance)
Account data: Until you delete your account (inactive accounts may be deleted after 2–3 years)
Marketing data: Until you opt out

After that, we securely delete or anonymize it.

7. Cookies & Tracking Technologies

We use cookies and similar technologies to enhance your experience. You can manage preferences via your browser settings. For details, see our [Cookie Policy] (create a short separate section or page if needed).

8. Children’s Privacy

Our services are not directed to children under 18. We do not knowingly collect data from children. If we become aware of such data, we will delete it.

9. Changes to This Privacy Policy

We may update this policy from time to time. The updated version will be posted here with a revised “Last Updated” date. Significant changes will be notified via email or prominent notice on our website.